Business Development
At Cherry & White our Business Development team is committed to adding value for our customers by deeply understanding their industry challenges. By actively engaging with clients and analysing their needs, the team develops tailored solutions that not only meet but anticipate customer demands.
Through strategic OEM partnerships and innovative offerings we ensure that customers receive products and solutions that enhance their businesses and network performance. This customer-centric approach fosters long-term relationships built on trust and mutual success, where the Business Development team consistently delivers value that drives customer satisfaction and loyalty.
James Williams
Sales Director
James is a dynamic and results-oriented sales leader with over 28 years of experience in IT services, specialising in sales leadership, account management, and stakeholder engagement. He has managed large-scale transformation projects, and fosters long-term relationships with local and global corporate clients built on trust and integrity.
Leveraging deep technical expertise and business acumen, James excels at designing and implementing digital strategies that drive business growth.
He is Skilled in leading high-performing teams, nurturing talent, and executing complex, high-value contracts to achieve exceptional customer satisfaction and impactful business outcomes.
Taylor Davies
Technical Sales Manager
Taylor is our Technical Sales Manager and has a robust skill set in customer experience, network troubleshooting and providing future-proof solutions to businesses.
He is passionate about collaborating with customers to enhance their network infrastructure, ensuring they not only have a reliable network but one that meets their specific needs and expectations.
Taylor’s expert technical knowledge in end-to-end network design, combined with his commitment to customer satisfaction alongside his continuous pursuit of knowledge in emerging technologies, makes him an extremely valuable asset to our ever-evolving business.
Paul Churm
Business Development Manager
As an experienced and driven BDM, Paul possesses an in-depth understanding of the technical intricacies and sales aspects of our comprehensive range of solutions, products, and services.
With extensive experience in passive fibre-optic infrastructures, Paul is highly knowledgeable in the design, development, manufacturing, and integration of our future-proof, end-to-end systems.
Paul’s innovative approach, broad technical expertise, dedication to exceptional service, and unwavering commitment to customer satisfaction ensure his clients enjoy a seamless and efficient buying experience.
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