Business Development
At Cherry & White our Business Development team is committed to adding value for our customers by deeply understanding their industry challenges. By actively engaging with clients and analysing their needs, the team develops tailored solutions that not only meet but anticipate customer demands.
Through strategic OEM partnerships and innovative offerings we ensure that customers receive products and solutions that enhance their businesses and network performance. This customer-centric approach fosters long-term relationships built on trust and mutual success, where the Business Development team consistently delivers value that drives customer satisfaction and loyalty.
David Bayley
Sales & Marketing Director
As Sales & Marketing Director, I bring over 20 years of board-level commercial leadership across telecoms, network infrastructure, and global technology markets. A proven dealmaker, I have secured multi-million-pound contracts, built international revenue divisions, and led strategic growth across EMEA and beyond.
With two decades of experience driving transformational growth in telecoms and technology, I am known for securing major contracts and building a strong strategic market presence. I lead Cherry & White’s sales and marketing strategy with a focus on long-term value creation.
James Johnson
Business Development Manager
I help businesses in the telecommunications and critical networks sectors find the right solutions to drive growth and stay ahead of the competition.
With over 20 years of experience in B2B sales, I specialise in understanding your needs, identifying opportunities, and delivering tailored strategies that create real value. Whether it’s navigating complex sales processes, securing high-value contracts, or providing market insights, my goal is to ensure a smooth and successful experience for every customer.
I’m always open to connecting, collaborating, and exploring ways to help your business thrive. Let’s start the conversation!
Tim Herbert
Business Development Manager
As a Business Development Manager, I guide our customers through the complex landscape of technology solutions, helping them identify and address their unique challenges and pain points.
Customers are the core of our business, so building relationships based on transparency and trust is my priority. My focus is on collaboration, not “sales”. I work alongside your team to design bespoke solutions, tailored to your needs. By bringing together the most appropriate technology partners, we deliver turn-key solutions that drive growth, efficiency and innovation.
Through my background in Microwave radio communications, I have had the pleasure of supporting businesses of all sizes and industries across the EMEA region, and this has given me a passion for helping businesses harness the latest and greatest technology to achieve their goals.
If you’re facing a technology hurdle or just want to explore your options, I am here to help. My contact details are below when you’re ready to discuss.
Taylor Davies
Technical Sales Lead
As Technical Sales Lead, I bring a robust skill set in customer experience, network troubleshooting, and delivering future-proof solutions to businesses.
I am passionate about collaborating with customers to enhance their network infrastructure, ensuring they not only have a reliable network but one that meets their specific needs and expectations.
My expertise in end-to-end network design, combined with my commitment to customer satisfaction and continuous pursuit of emerging technologies, makes me a valuable asset to our ever-evolving business.
Get in touch with us to see how we can support you.
