Business Development
At Cherry & White our Business Development team is committed to adding value for our customers by deeply understanding their industry challenges. By actively engaging with clients and analysing their needs, the team develops tailored solutions that not only meet but anticipate customer demands.
Through strategic OEM partnerships and innovative offerings we ensure that customers receive products and solutions that enhance their businesses and network performance. This customer-centric approach fosters long-term relationships built on trust and mutual success, where the Business Development team consistently delivers value that drives customer satisfaction and loyalty.
James Williams
Sales Director
I am a dynamic and results-oriented sales leader with over 28 years of experience in IT services, specialising in sales leadership, account management, and stakeholder engagement. I have managed large-scale transformation projects and built long-term relationships with local and global corporate clients based on trust and integrity.
With deep technical expertise and strong business acumen, I excel at designing and implementing digital strategies that drive business growth.
I am skilled in leading high-performing teams, nurturing talent, and executing complex, high-value contracts to deliver exceptional customer satisfaction and impactful business outcomes.
Taylor Davies
Technical Sales Manager
As the Technical Sales Manager, I bring a robust skill set in customer experience, network troubleshooting, and delivering future-proof solutions to businesses.
I am passionate about collaborating with customers to enhance their network infrastructure, ensuring they not only have a reliable network but one that meets their specific needs and expectations.
My expertise in end-to-end network design, combined with my commitment to customer satisfaction and continuous pursuit of emerging technologies, makes me a valuable asset to our ever-evolving business.
Paul Churm
Business Development Manager
As an experienced and driven BDM, I have an in-depth understanding of the technical intricacies and sales aspects of our comprehensive range of solutions, products, and services.
With extensive experience in passive fibre-optic infrastructures, I am highly knowledgeable in the design, development, manufacturing, and integration of future-proof, end-to-end systems.
My innovative approach, broad technical expertise, dedication to exceptional service, and unwavering commitment to customer satisfaction ensure my clients enjoy a seamless and efficient buying experience.
Lizzy Aylett
Business Development Manager
I bring 20 years of experience working with global corporate companies in the IT Managed Service and Telecommunications sectors.
My strength lies in guiding customers through their digital transformation journey, whether it’s mobile or fixed solutions, IoT, cloud, or Unified Communications. I take a consultative approach, building relationships to ensure every customer receives a bespoke solution tailored to their needs.
Trusted by my customers, I strive to deliver secure, efficient communication solutions that meet or exceed their expectations.
James Johnson
Business Development Manager
I help businesses in the telecommunications and critical networks sectors find the right solutions to drive growth and stay ahead of the competition.
With over 20 years of experience in B2B sales, I specialise in understanding your needs, identifying opportunities, and delivering tailored strategies that create real value. Whether it’s navigating complex sales processes, securing high-value contracts, or providing market insights, my goal is to ensure a smooth and successful experience for every customer.
I’m always open to connecting, collaborating, and exploring ways to help your business thrive. Let’s start the conversation!
Get in touch with us to see how we can support you.
