Business Development
At Cherry & White our Business Development team is committed to adding value for our customers by deeply understanding their industry challenges. By actively engaging with clients and analysing their needs, the team develops tailored solutions that not only meet but anticipate customer demands.
Through strategic OEM partnerships and innovative offerings we ensure that customers receive products and solutions that enhance their businesses and network performance. This customer-centric approach fosters long-term relationships built on trust and mutual success, where the Business Development team consistently delivers value that drives customer satisfaction and loyalty.
David Bayley
Sales & Marketing Director
As Sales & Marketing Director, I bring over 20 years of board-level commercial leadership across telecoms, network infrastructure, and global technology markets. A proven dealmaker, I have secured multi-million-pound contracts, built international revenue divisions, and led strategic growth across EMEA and beyond.
With two decades of experience driving transformational growth in telecoms and technology, I am known for securing major contracts and building a strong strategic market presence. I lead Cherry & White’s sales and marketing strategy with a focus on long-term value creation.
James Johnson
Business Development Manager
I help businesses in the telecommunications and critical networks sectors find the right solutions to drive growth and stay ahead of the competition.
With over 20 years of experience in B2B sales, I specialise in understanding your needs, identifying opportunities, and delivering tailored strategies that create real value. Whether it’s navigating complex sales processes, securing high-value contracts, or providing market insights, my goal is to ensure a smooth and successful experience for every customer.
I’m always open to connecting, collaborating, and exploring ways to help your business thrive. Let’s start the conversation!
Get in touch with us to see how we can support you.
